In 2020 we witnessed a global transformation. The pandemic impacted all areas of our life: the dynamics of home, work, study, entertainment and, of course, shopping. After experiencing the pandemic, a new type of consumer has been born. But what is the new post-pandemic consumer
WordPress runs millions of website across the globe. If you are wordpress site owner, improving your marketing and SEO should be a must. Below I have listed all the actions you can take to improve your rankings and web’s performance with the best plugins and
With the rise of the internet and digital marketing, it seems like more traditional advertising strategies have fallen in disgrace, however, some of these still remain as powerful as if they were in their prime. Transit OOH advertising – ads on buses, taxis, planes, and
Data has become a very powerful tool today for marketers and marketing firms. Mainly because it is the closest way to predict markets behaviour and product success. Thanks to the information technology revolution, companies and organizations have been empowered with tools to capture as much
Needless to say that influencer marketing is reaching its peak, brands have discovered an affordable way to pitch their products and reach their audiences in a smoother way and communicating they are close to their clients. With the rise of influencers, automated platforms and hubs come up.
As the internet is getting bigger every day and brands are competing fiercely to generate the most attention, technology has made it easier for companies to reach their audiences in multiple ways. However, these marketing strategies lack the connection and interaction that makes a lasting
Traditional marketing as it is known nowadays, it really refers to non-digital marketing strategies. Due to modern digital technologies, people have started to divide marketing into two different main branches: digital and non-digital or traditional. Although in truth, traditional marketing and digital marketing are differentiating
WHAT IS STRUCTURED DATA? Structured data, also known as Schema Markup, is JSON data intended to help search engines understand and index your content. It was developed by Google, Bing, Yahoo and Yandex in an attempt to make information on the internet more available to users. Structured
The social media landscape in China differs vastly from the one in the West. Most of the social media platforms we use here are censored by the Beijing Government. Being able to access Facebook and Instagram only through VPNs – virtual private networks. Even so,
Technical SEO usually involves multiple changes into your HTML, CSS, files and server changes. Below I have listed the typical technical SEO issues that most of the websites suffer from. AMP AMP, accelerated mobile pages, is Google largest bid on mobile site optimization. Google wants
SEO and PPC have become some of the most important marketing channel currently. To actually get great results in PPC and SEO is important to run A/B tests, to have a good amount of experience using PPC platforms to understand both its best practices and
The fashion retail industry is ferociously competitive even though we have more brands on the high street than ever before. Thanks to the cheap manufacturing costs and aggressive marketing campaigns, being fashionable is very fashionable. However, I would recommend that before launching your marketing campaign,
Brick and mortar retail sales figures are dropping every year regardless of whether consumerism keeps going up, the main reason behind this is the fact e-commerce keeps growing every year and although e-commerce represents, at the moment, 10% of all retail spending. Some believe physical
Back in the 50’s advertising was more straightforward and was mainly comprised of direct mail, tv and radio commercials. As marketing consumer strategies have become more competitive and creative, marketers are looking for new strategies to engage customers and drive attention to brands. In the
Millennials, also known as Generation Y, preceded by Generation X are typically attributed by demographers to those ones born in the early 1980s and mid-1990s to early 2000s as the ending birth years. The generation has been labelled as lazy, temperamental and lacking loyalty and work satisfaction.
Networking is one of the cheapest and highest ROI initiatives to grow a business, build partnerships or skyrocket your career. Today we network at events, conferences, meetups and even online thanks to platforms like LinkedIn and Shapr. Business networking refers to any socioeconomic activity which
Thanks to the rise of the internet, many startups have managed to build businesses in markets that have been traditionally dominated by giants. As a result, many entrepreneurs have been inspired by these achievements and decided to test their luck and launch their own business.
Consulting service demand has increased over the last two decades. Since the way we work is changing notably (contracting and freelancing are more common than ever before) and companies are very conscious about their staff and want the very best, many corporations eventually outsource some
In today´s economy, how companies are relating to employees is changing faster than ever. There are contractors, external agencies, independent consultants as well as consulting firms. Besides, the levels of freelancing and contracting within companies have gone up enormously and as a result, the number
Video marketing has become very powerful for businesses and companies alike. Thanks to the advancement of technology, video creation is more accessible than ever before with just the need for a phone to get started. As a result, many social media platforms receive lots of